The UK’s radio group 95-106 Capital FM has announced that the Summertime Ball is back this summer and Starbucks Frappuccino® will be headline sponsor. Starbucks has signed a six-figure deal with Global Radio to be the main sponsor to promote its Frappuccino range.
The coffee chain will replace Asos.com, the online fashion retailer, as headline backer of the Global Radio station’s “Summertime Ball” Event. The acts for 2011’s gig have not yet been announced but Last year’s event featured Rihanna, Usher and Cheryl Cole at Wembley Stadium. The date and venue for this year’s event haven’t yet been announced.
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